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ENDWI Campaign
The New Mexico Department of Transportation’s Traffic Safety Division (NMDOT-TSD) is releasing a new, summer ENDWI campaign capitalizing on the iconic good versus bad behaviors. The campaign will include television, radio, billboard, digital advertising, and social media promotions. The media is invited to attend an in-person news conference Friday, June 25 at 10 a.m. inside the NMDOT District 3 auditorium. Guests will view the new commercial spots, kick off summer enforcement, promote a safe ride program and discuss the impact legalizing recreational marijuana may have on traffic safety.