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Nearly half of record $8 billion spent in rural communities
In an outstanding display of New Mexico’s growing appeal as a tourist destination, the state set a new record for direct visitor spending. A comprehensive study conducted by the New Mexico Tourism Department revealed that the state recorded an unprecedented $8.3 billion in direct visitor spending in 2022, marking a substantial increase of $1.1 billion compared to 2021. This achievement exceeds the previous all-time high set in 2019 at $7.4 billion.
